DIGITAL
/ Strategy
N0.02
DIGITAL STRATEGY
Elevating a Five-Star Safari Experience
THROUGH STRATEGIC DIGITAL MARKETING
A well-crafted digital presence is more than just an aesthetic choice, it’s a powerful business tool. For a five-star safari camp in Zambia, digital marketing wasn’t just about visibility, it was about transformation. A strategic, high-impact approach shifted perception, elevated the brand, and drove measurable success in bookings and revenue.
RESULTS
/ Driven
Transforming Awareness into Bookings
A considered digital strategy didn’t just refine brand presence, it rewrote the trajectory of success. The camp saw a 20% increase in bed nights after the first year, with continued annual growth and a 62% increase on revenue within 3 years. With a projected 107% increase by the end of 2025, the strategy’s impact continues to build momentum long after implementation. Today, it stands as a market leader, commanding top-tier rates and positioning itself as a sought-after destination.
INDEXED REVENUE & BEDNIGHT GROWTH
PILLARS
/ of a High Impact Digital Strategy
A Thoughtful, Long Term Approach
Striking, high-quality content through regular shoots ensured fresh, dynamic imagery that captivated potential guests.
/01
COMPELLING VISUALS, CAPTURED CONSISTENTLY
Consistent posting with strong storytelling elements kept the brand top-of-mind, turning passive followers into future guests.
/02
SOCIAL MEDIA WITH PURPOSE
SEAMLESS BRAND IMPLEMENTATION
/03
From in-camp materials to marketing assets, every touchpoint reinforced a cohesive, high-end identity.
A visually stunning, regularly updated site created a seamless journey from inspiration to inquiry to booking.
/04
A WEBSITE DESIGNED TO CONVERT
Thoughtful campaigns highlighted exclusive offers, property updates, and destination insights, keeping past and future guests engaged.
/05
STRATEGIC EMAIL MARKETING
STRATEGIC
/ Social Media
Expanding Digital Reach
Luxury safari travelers are increasingly discovering their next adventure online, and social media has become a key driver of brand awareness. Through strategic content, thoughtful engagement, and platform optimization, the camp achieved a 10x increase in social media following, building an engaged audience that actively seeks out its experiences.
Building An Engaged Community
Beyond simply growing an audience, we focused on cultivating meaningful interactions. The results? A 1000% increase in social media engagement, driving conversations that convert followers into guests. Stronger engagement means stronger brand affinity, ensuring the camp stays top-of-mind for future travelers.
3 YEAR SOCIAL MEDIA STRATEGY & CONTENT IMPLEMENTATION
ENGAGEMENT BENCHMARKS FOR A 10k - 100K FOLLOWING
1.8% — Standard | 4.1% — Strong | 8.1% — Exceptional
Audience Retargeting
Effective marketing isn’t just about visibility; it’s about reaching the right audience. When social media efforts first launched, the primary audience was Zambian-based, with limited international reach. Through a refined digital strategy that combined compelling storytelling, high-quality visuals, and targeted content distribution, the audience shifted to align with key booking markets. Today, the United States and United Kingdom hold the top spots, ensuring that content reaches travelers with the highest intent to book a luxury safari experience.
BEGINNING 2022
END 2024
KEY PROBLEMS
/ Solved
A Holistic Approach to Addressing Pain Points
→ Crafted an elegant, high-impact digital identity, ensuring the camp was seen and sought after by the right audience.
/01
LACK OF DIGITAL PRESENCE
→ Shifted the perception from a well-kept secret to a marquee luxury destination, commanding the attention of high-value travelers.
/02
BRAND POSITIONING
→ Created a digital presence that surpassed competitors who relied on traditional marketing and word-of-mouth.
/03
COMPETITIVE VISIBILITY
→ Strengthened the camp’s reputation, securing the #1 ranking in its region and building trust with discerning travelers.
/04
TRIPADVISOR & CREDIBILITY
→ Expanded industry reach through elevated brand awareness, attracting new originator travel agents, reinforcing the camp’s position in the luxury safari market.
/05
TRADE & AGENT ENGAGEMENT
→ Increased occupancy, length of stay, and guest spend through a refined digital approach that aligned with ultra-luxury consumer behavior.